Public Relations Association of Uganda marks 50 years

The Public Relations Association of Uganda (PRAU) is marking its 50th anniversary, celebrating five decades of advancing the public relations profession since its founding on May 22, 1976. To commemorate this milestone, the association has announced a four-day Golden Jubilee Summit scheduled for October 20–23, 2026, at the Source of the Nile Hotel in Jinja City.

Under the theme “Celebrating 50 Years of Professional Excellence; Shaping the Future of Public Relations,” the summit aims to bring together industry leaders, government representatives, and communication specialists. The event will focus on knowledge-sharing, professional development, and honoring the pioneers who established the industry in Uganda.

PRAU President Irene Nakasiita highlighted the importance of the milestone, noting that strategic communication is increasingly vital for building institutional credibility and supporting national development. A key priority for the association's future is the proposed Public Relations and Communications Practitioners Bill, which seeks to professionalize and regulate the industry through a framework for ethical practice and professional standards.