Publicis Conseil appoints Yann-Gaël Cobigo and Thibault Michal as ECDs

Publicis Conseil has appointed Yann-Gaël Cobigo and Thibault Michal as Executive Creative Directors. The duo will be responsible for shaping and leading global creative strategies for the agency’s major international brands.

Originally from Paris, the pair has spent much of their professional careers in London, holding positions at agencies such as R/GA, Media Arts Lab, BBH, and VML. Most recently, they spent three years at Ogilvy WPP/OpenX, where they led high-profile global campaigns for Coca-Cola, including the 2023 Christmas campaign and work related to the Paris 2024 and Milano Cortina 2026 Olympic Games. Their portfolio also includes work for brands such as Apple, Audi, Heinz, and The Athletic.

Marco Venturelli, CEO and CCO of Publicis Conseil, stated that the new appointments add strength to the agency’s teams in areas increasingly important to clients, marking a step in the firm’s international growth.