Publicis Groupe and Exosens report significant business developments

Publicis Groupe shares rose by 3.24% to 102.60 euros, surpassing the 101 euro technical resistance level. This performance comes amid a broader decline in the CAC 40 and the media sector. The upward momentum is supported by news that the company has been awarded the global management of PepsiCo’s media budget.

In the defense sector, French company Exosens has secured its first order for complete binocular night vision systems (BiNOD) in the United States. While the contract value is estimated at 12 million euros, broker TP ICAP notes that it marks the start of the BiNOD program in production. This follows a larger $352.6 million framework agreement signed in February. Exosens subsidiary Photonis Defense expects the first deliveries of the 1,600 units to begin in late 2026, with the majority occurring in 2027.