Publicis Groupe wins LVMH Asia-Pacific and Tiffany & Co. media accounts

Publicis Groupe has secured major media management mandates from LVMH, including the majority of the luxury conglomerate’s media operations across the Asia-Pacific region and the media account for Tiffany & Co. in the United States.

The transition in the Asia-Pacific region is scheduled to begin in January 2027, ending a nine-year partnership between LVMH and WPP. While Publicis will cover most of the region, Dentsu will retain responsibility for media management in Japan.

This shift expands Publicis’s existing relationship with LVMH, as the agency has managed much of the group’s North American media activity since 2023. The move represents a significant realignment for one of the world’s largest advertisers.