Publishing industry responds to AI controversy in literature

The literary world is grappling with the use of generative artificial intelligence following a controversy surrounding the novel ‘C’était ça ou mourir’ by Thélyson Orélien. The book, which received critical acclaim before facing accusations of being written with AI assistance, has sparked debates regarding the definition of literature and the ability of readers to discern human versus machine-generated writing.

In response to these concerns, some publishers are implementing measures to regulate or certify human authorship. Gaspard Koenig, a French philosopher and novelist, has promoted the ‘Livre sanctuaire – 100 % humain’ (Sanctuary Book – 100% human) label in collaboration with Éditions de l’Observatoire (part of the Albin Michel group). This label serves as a guarantee to readers that the author did not use generative AI during the conception or writing of the work.

Other publishing houses, such as Éditions Alphil in Neuchâtel, have also been addressing the phenomenon. While some authors use AI for data aggregation, documentation, or text smoothing, the industry is increasingly focused on establishing frameworks to manage the role of large language models in creative processes.