Pucón launches August “Mes de las Termas” campaign to boost tourism

The municipality of Pucón, Chile, officially inaugurated the “Mes de las Termas” campaign, designating August as a dedicated thermal‑spa month. The launch, led by Mayor Sebastián Álvarez and attended by local business owners and council member Claudio Cortez, aims to break the traditional low‑season slump that has affected winter tourism.

Nine thermal parks – Pucón Indómito, Montevivo, San Luis, Huife, Hotel Termas Palguín, Quimey‑co, Menetúe, Trancura and Salto El León – are offering a 20 % discount on entry fees throughout August. Municipal officials, including economic development director Carolina Ruíz, highlighted the partnership between public authorities and private operators as a model for reviving off‑peak periods and suggested the approach could be replicated for other slow months, such as a proposed “Mes de la Montaña.”