Puebla ranks as fourth most visited Mexican state

Puebla has become the fourth most visited state in Mexico, according to data from the Secretariat of Tourism Development. In 2025, the entity recorded 14 million visitors, representing a 5 percent growth, while economic impact reached 16 billion pesos, a 5.6 percent increase.

The state also received four Ángel del Turismo awards during the eleventh edition of the ceremony. Recognized projects include Cabañas Tzahuinco in Huauchinango for Community and Rural Tourism, Casa Colibrí in Cuetzalan for Best Mexican Gastronomic Experience, and Banyan Tree Puebla as the Best Hotel. Additionally, Puebla was named Best Tourist Destination of the Year.

In the San Pedro Cholula region, local authorities highlighted significant cultural and economic activity. The 76th Millenary Fair of San Pedro Cholula drew an estimated 150,000 visitors, and the Equinoccio Xopanilhuitl 2026 Festival saw approximately 30,000 attendees. Economic efforts included job fairs offering over 2,400 vacancies through various regional initiatives.