Puebla's Chile en Nogada season targets 4.5 million plates and 2 billion‑peso boost

The state of Puebla inaugurated the "Chile en Nogada, Tradición Viva" season, with tourism secretary Carla López‑Malo announcing a goal to commercialise 4.5 million plates by 15 September 2026. The expected economic spill‑over exceeds 2 billion pesos, benefiting more than 220 family producers, 70 traditional kitchens in 11 municipalities and over 2,000 restaurants, hotels and other service establishments.

Governor Alejandro Armenta Mier directed that the entire value chain – from fruit, Castilla nuts and poblano chilies to preparation and promotion – be supported. A pact between the regional restaurant association (CANIRAC Puebla) and the agricultural secretariat will channel ingredients directly from producers in the Izta‑Popo region, encouraging community‑based tourism in towns such as Calpan and San Nicolás de los Ranchos. Officials highlighted the season’s role in preserving culinary heritage, creating jobs and strengthening Puebla’s reputation as a gastronomic destination. The plan is framed within broader tourism development, which has been bolstered by trade agreements like the US‑Mexico‑Canada Agreement, though some observers note potential risks from future US policy changes.