Puerto Rico targeted by tourism and wine promotion campaigns

The Puerto Rico Tourism Company has launched a new advertising campaign to promote the Joyuda and Punta Arenas Gastronomic Route in Cabo Rojo. The initiative features 35 local businesses and utilizes television, digital platforms, and social media to highlight the region's culinary traditions and coastal landscapes. The campaign includes the production of promotional media, the installation of signage, and the launch of the website rutajoyuda.com to provide information on available dining options.

Simultaneously, the Rías Baixas Denomination of Origin is expanding its promotional efforts in Latin America, specifically targeting Puerto Rico. Puerto Rico currently serves as the third largest international market for Albariño wines, trailing only the United States and the United Kingdom, with 550,000 liters sold. This expansion follows a record year for Rías Baixas exports, which reached 8.64 million liters globally.