Puffy&Sweety dessert shop opens in Ikebukuro

Puffy&Sweety, a new takeout-only dessert shop, has opened in the Minami-Ikebukuro district of Toshima, Tokyo. The establishment is the first permanent store resulting from the STPR PARADISE collaboration between STPR Family, an idol group agency, and Sweets Paradise.

The menu features customizable bubble waffles and colored drinks themed after various groups, includingすとぷり (Strawberry Prince), Knight X, AMPTAKxCOLORS, Meteorites, SneakerStep, and True&Lip. Customers can customize their orders with various toppings and select colors that represent their favorite idols.

In addition to the dessert shop, the STPR Family STORE – DREAM LAND - has also opened at P’PARCO in Ikebukuro, offering merchandise and digital content. Due to expected crowds, the shops may implement entry restrictions using digital numbered tickets.