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[BUSINESS] · Spain · 7 sources

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Part of situation: Puig corporate growth and strategic expansion (2 clusters)

Puig targets 8 billion euros in annual sales by 2032

Puig Vision 2032 premium beauty fragrances dermocosmetics

Spanish beauty and fashion group Puig has announced its 'Vision 2032' strategy, aiming to increase annual net sales to 8 billion euros by 2032. This represents a 60% increase from its 2025 sales of 5.04 billion euros. The company intends to become one of the top four premium beauty companies globally and a top two player in the fragrance segment.

To achieve these goals, Puig will focus on four key portfolio priorities: prestige fragrances, niche fragrances, the Charlotte Tilbury makeup brand, and dermocosmetics. The group recently acquired full ownership of Isdin to bolster its presence in the dermatology and skincare market.

Financial targets include achieving an adjusted EBITDA margin of more than 22.5% and a free cash flow conversion rate above 50% of adjusted EBITDA, which is projected to exceed 900 million euros by 2032. Geographically, the company plans to reinforce its business in EMEA, Latin America, and travel retail, while seeking growth opportunities in North America and the Asia-Pacific region.

Entities

Charlotte Tilbury · ISDIN · Jose Manuel Albesa · Marc Puig · Puig

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] Puig recorded 5.04 billion euros in full-year 2025 sales. wwd.com
  • [● 2 SOURCES] Puig's four portfolio priorities are prestige fragrances, niche fragrances, Charlotte Tilbury, and dermocosmetics. www.levante-emv.com · wwd.com
  • [● 2 SOURCES] Puig intends to become a top-four premium beauty company and a top-two fragrance player by 2032. www.levante-emv.com · wwd.com
  • [● 2 SOURCES] Puig aims to reach 8 billion euros in annual net sales by 2032. www.levante-emv.com · wwd.com
  • [○ 1 SOURCE] The company targets an adjusted EBITDA margin of more than 22.5 percent. wwd.com
  • [○ 1 SOURCE] The group has acquired total ownership of Isdin. www.levante-emv.com
  • [○ 1 SOURCE] The company aims for a free cash flow conversion of above 50 percent of adjusted EBITDA. wwd.com
  • [○ 1 SOURCE] The company plans to reinforce business in EMEA, Latin America, and travel retail while expanding in North America and Asia-Pacific. wwd.com

Sources

Puig desvela una fuerte caída de márgenes en Textil Lonia en plena crisis del lujo [www.economiadigital.es]
Puig planea el salto de Charlotte Tilbury a las fragancias en 2028 y su entrada en Japón y Brasil [www.economiadigital.es]
Puig presenta Vision 2032, su hoja de ruta para superar los 8.000 millones de euros en ventas [www.revistavpc.es]
Puig arranca un plan de crecimiento para alcanzar los 8.000 millones en ventas en 2032 [www.levante-emv.com]
Puig se juega su futuro en Bolsa al decidir qué marcas impulsarán su crecimiento hasta 2030 [www.merca2.es]
Puig arranca un plan de crecimiento para alcanzar los 8.000 millones en ventas en 2032 [www.diariodeibiza.es]
Puig Aims to Cross 8-Billion-Euro Yearly Sales Mark by 2032 [wwd.com]