Pullman São Paulo Vila Olímpia launches Heineken Ultimate outdoor deck

The Pullman São Paulo Vila Olímpia has launched a new outdoor deck featuring Heineken Ultimate. The space is integrated into the hotel’s HUB Food, Art & Lounge, transforming a previously landscape-only area into a social space for guests and visitors.

The partnership marks the debut of the Heineken Ultimate brand format in Brazil. The beverage features a 3.5% alcohol content, 97 calories per bottle, and contains 30% fewer calories than the brand’s regular version, along with a gluten-free recipe. The new environment is designed for various uses, including dining, professional meetings, and leisure.