Puma and Columbia Sportswear expand logistics outsourcing

Puma and Columbia Sportswear are expanding their logistics operations through strategic partnerships with third-party logistics (3PL) providers.

Puma has extended its relationship with Maersk to manage three automated distribution centers in California, Arizona, and Indiana. These facilities, totaling approximately 2.3 million square feet, will utilize AutoStore automated storage and retrieval technology to support the brand’s retail, wholesale, and e-commerce channels.

Columbia Sportswear has entered a 10-year strategic partnership with GXO in Europe. Under this agreement, GXO will manage the brand’s primary continental European distribution hub located in France.

These moves reflect a broader industry trend where fashion and retail companies increasingly outsource logistics to manage rising costs, trade uncertainty, and complex multi-channel inventory demands without expanding internal logistics departments.