PUMA appoints Arne Arens as Chief Commercial Officer

PUMA SE has appointed Arne Arens as the new Chief Commercial Officer (CCO) and a member of the Management Board, effective November 15, 2026. Arens will oversee the company’s global commercial organization and marketplace strategy, managing sales activities across all channels and markets worldwide.

Arens brings over 25 years of international leadership experience in the sporting goods and outdoor industries, having previously held senior positions at Nike, The North Face, and Boardriders. Most recently, he served as CEO of the apparel technology company Unspun.

The appointment comes as PUMA navigates an operationally demanding period. In the second quarter of 2026, the company reported a 9.40 percent decrease in currency-adjusted revenue to 1,690.6 million euros, though the adjusted operating loss narrowed to 53.1 million euros from 109.1 million euros in the previous year's quarter.