PUMA appoints Arne Arens as Chief Commercial Officer

German sportswear company PUMA SE has appointed Arne Arens as its new Chief Commercial Officer (CCO) and a member of the Management Board. His appointment is effective November 15, 2026.

Arens will oversee the company’s global commercial organization, marketplace strategy, and multi-channel sales execution. This includes managing wholesale, direct-to-consumer (DTC), and digital platforms on a worldwide scale.

Arens brings over 25 years of executive experience in the sporting goods, outdoor, and retail sectors. His previous roles include serving as CEO of the textile technology startup Unspun, as well as holding senior leadership positions at Nike, The North Face, and Boardriders.