PUMA expands Southeast Asian presence with racing partnership and new footwear

PUMA has expanded its presence in Southeast Asia through new brand partnerships and product launches. In Singapore, PUMA Southeast Asia has joined the fourth edition of the Levelled-Up Racing at HyperDrive competition. The event, held at HyperDrive at The Palawan @ Sentosa, features electric karting competitions for junior and senior categories from August 21 to September 30, 2026, with finals scheduled for October 4.

In the Philippines, PUMA has launched a dedicated PUMA x HYROX footwear collection designed for the specific demands of HYROX fitness racing. The lineup includes three models: the Deviate NITRO Elite 4, the Deviate NITRO 4, and the Activate NITRO. The collection aims to provide stability and traction for athletes performing both endurance running and functional workouts.