Puma faces difficult recovery ahead of third-quarter results

Puma is facing a challenging recovery period ahead of its third-quarter financial results scheduled for October 30. Analysts at mwb research anticipate revenue of approximately 1.76 billion euros, representing a 6 percent decrease year-over-year and a 4 percent decline when adjusted for currency fluctuations.

While improvements in gross margins are expected due to sales mix and pricing, high costs and strategic investments are projected to result in an EBIT loss of roughly 15 million euros for the quarter. Despite these headwinds, the company’s wholesale channel remains a positive signal. Additionally, Anta Sports is expected to complete the acquisition of a 29 percent stake in Puma from Artemis by the end of 2026.