Puma launches ballet‑inspired Speedcat sneakers with Blackpink star Rosé

Puma and K‑pop icon Rosé of Blackpink have released a new iteration of the brand's Speedcat line, called the Speedcat Etoile. The sneaker blends the low‑profile racing silhouette with ballet‑inspired details such as satin‑like finishes, soft suede overlays and ribbon laces that form bows. It is offered in pastel pink, neutral beige and classic black colourways.

The collection becomes available on July 30 through Puma's website, flagship stores and selected retailers, priced at $110. The launch follows previous collaborations between Puma and Rosé that began in 2024, including a capsule collection and earlier Speedcat campaigns.

The marketing campaign features Rosé in nostalgic, childhood‑themed settings, underscoring her role as a brand ambassador for Puma.