Puma to sponsor fictional football club in Globo's Avenida Brasil 2

Puma has announced a partnership to become the official sports material provider for Divino FC, a fictional football club featured in the upcoming television series ‘Avenida Brasil 2’. The production, a sequel to the successful Brazilian telenovela, is scheduled to premiere on Globo in January 2027.

This collaboration aims to bridge fiction and commerce by allowing the brand to participate in the show's marketing and enabling the commercial sale of the fictional team's products. The partnership leverages the cultural significance of football within the ‘Avenida Brasil’ universe, which was a central element of the original 2012 series.