Pumpkin demand rises in Puglia amid Halloween popularity

Demand for pumpkins is increasing in Puglia, Italy, as the vegetable becomes a central symbol for Halloween celebrations. According to monitoring by Coldiretti Puglia, interest has expanded beyond traditional culinary uses, such as soups and risottos, to include ornamental decorations and recreational activities.

Agricultural production across the region shows varied trends for the 2026 campaign. Harvests have increased by up to 20 percent in Lecce, remained stable in Foggia and Brindisi, decreased by 15 percent in Bari, and fell by up to 10 percent in parts of Taranto. These fluctuations occur despite high temperatures and rising production costs affecting farmers.

While food consumption remains the primary driver, there is growing interest in ornamental and competition-grade varieties, with some specimens exceeding 1,000 kilograms. Local farmers are also working to protect traditional varieties alongside international types like Butternut and Asterix.