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[BUSINESS] · India · 3 sources

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Punjab National Bank partners with GYFTR for digital rewards platform

Punjab National Bank (PNB) has entered into a three-year strategic partnership with GYFTR Limited to launch a dedicated digital platform for selected credit card customers. The initiative aims to increase digital engagement by integrating lifestyle rewards directly into the banking experience.

The PNB-branded platform will offer curated deals and digital perks across several consumer categories, including shopping, dining, entertainment, and travel. Potential brand partners mentioned include Amazon Prime, Swiggy One, SonyLIV, Starbucks, Domino’s, Myntra, Bata, and PVR.

GYFTR will be responsible for the technology, operations, and payment systems of the platform. The goal of the collaboration is to transform credit card rewards from simple discount coupons into a central interface for recurring consumer transactions.

Entities

Amazon Prime · Arvind Prabhakar · GYFTR Limited · Punjab National Bank · Swiggy One

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