Punthai Coffee promotes Thai specialty coffee to global markets

Punthai Coffee is launching a strategic initiative to elevate Thai specialty coffee to the international market. During the Thailand Coffee Fest 2026, the company introduced the ‘Thai Ricano’ series, specifically the ‘Taste of Nan’ collection, which features specialty coffee sourced from Doi Suan Ya Luang in Nan province.

CEO Sukwasa Phuchatchawanikul stated that the goal is to promote Thai coffee alongside global competitors by supporting farmers, local communities, and forest conservation throughout the entire supply chain. To enhance the consumer experience, the brand is debuting the ‘PUNTHAI SLOW BAR’ concept, which emphasizes a more deliberate coffee-drinking experience. A physical location for this slow bar concept is expected to open soon in the Sam Sen area.