Pure Flix Familia sponsors Chicano Hollywood Film Festival in California

Pure Flix Familia, the forthcoming Spanish‑language and bilingual streaming platform from Great American Media dedicated to faith‑and‑family entertainment, has been named the official media sponsor of the second annual Chicano Hollywood Film Festival in Pomona, California. The five‑day festival runs through August 2 and will feature a fireside chat titled “Faith, Family & the Future: Introducing Pure Flix Familia,” hosted by festival founder Johnny Murillo, where Great American Media executives will discuss the platform’s vision and programming strategy. Pure Flix Familia will also operate a “Spill the Café Storyteller Lounge” for filmmakers and will sponsor the Community Impact Legacy Award presented at the closing‑night ceremony. The partnership is intended to create a pipeline of original, culturally relevant content for Latino families and to give Latino storytellers a new distribution outlet.

“Pure Flix Familia’s participation represents exactly the kind of meaningful industry connection we want to create,” said Johnny Murillo, emphasizing the platform’s aim to serve Latino audiences with faith‑centered family programming.