Purple Bus launches WhatsApp end-to-end booking in India

Purple Bus has become the first private bus operator in India to launch an end-to-end booking channel directly within WhatsApp. The service aims to streamline intercity travel by allowing passengers to manage the entire booking process within a single messaging thread.

Users can initiate the process by sending a message to the company's WhatsApp number, after which they receive a booking link to select routes, dates, times, and seats. Payments can be completed within the chat using UPI, debit cards, or credit cards, and a digital ticket with a QR code is delivered to the same conversation for boarding.

The digital experience was built by Billeasy, with the messaging channel powered by WhatsApp Business Solution Provider Pinnacle and payments processed via PhonePe. Saurabh Patwardhan, Managing Director of Purple Bus, stated that the interface marks a major milestone in the company's digital transformation, designed to adapt to modern digital habits.