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[CULTURE] · Italy · 3 sources

Pusha T and Pharrell partner with Lavazza for Grindin’ Coffee

Pusha T and longtime collaborator Pharrell have partnered with the Italian coffee brand Lavazza to launch a new brew blend named Grindin’ Coffee.

In a profile with GQ, Pusha T described the brand as a “pet project” designed for task-driven individuals. The concept grew from pop-up activations held at Camp Flog Gnaw over the previous two years. The partnership leverages Lavazza’s 130-year history in the coffee industry.

Entities

Grindin’ Coffee · Lavazza · Pharrell · Pusha T

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