Pusha T and Pharrell Williams launch Grindin Coffee with Lavazza

Grindin Coffee Pusha T Pharrell Williams Lavazza coffee brand launch

Music icons Pusha T and Pharrell Williams have launched a new coffee brand named Grindin Coffee. The venture is a strategic partnership with the Italian roaster Lavazza.

The brand name is a tribute to the 2002 Clipse single “Grindin’,” produced by The Neptunes. The founders noted that the concept originated from their personal routines of early-morning studio sessions and physical training.

Grindin Coffee offers two primary blends: a dark roast with notes of cocoa, caramel, and brown spices sourced from Central America, South America, and Southeast Asia, and a medium roast from South America featuring bittersweet chocolate and hazelnut notes. The products are available in ground or whole bean formats for various brewing methods.

Entities

Grindin Coffee · Lavazza · Pharrell Williams · Pusha T

Sources

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