Pusha T and Pharrell Williams launch Grindin Coffee with Lavazza

Hip-hop artists Pusha T and Pharrell Williams have launched a new coffee brand called ‘Grindin Coffee’ in collaboration with the historic Italian roaster Lavazza. The venture is inspired by the artists' long-standing creative partnership and their shared routine of early morning studio sessions fueled by espresso and black coffee.

The brand name pays homage to the 2002 Clipse hit ‘Grindin’. The product line includes two varieties: a dark roast featuring beans from Central and South America and Southeast Asia, and a medium roast sourced from South America. Both are available as ground or whole bean. In addition to coffee, the brand is offering merchandise such as mugs and apparel.