PVZP aims to diversify insurance portfolio and accelerate digitalization

Martin Daneš, CEO and Chairman of the Board of PVZP, has outlined a strategic plan to expand the commercial insurer's reach beyond its traditional focus on foreign national health insurance and travel insurance.

To diversify its portfolio, PVZP aims to enter markets such as motor, property, and business risk insurance. The company is prioritizing digitalization, which includes launching a new website, online calculators, and digitalizing claims settlement through the use of artificial intelligence.

Despite being 100% owned by the public health insurance company VZP, PVZP operates as a commercial entity. Daneš noted that recent regulatory changes, such as children of foreigners under 18 transitioning to the public health system, have impacted previous production levels, necessitating this shift toward new products and strategic sales channels.