Pyd launches Tous Kaos fragrance activation at Madrid-Barajas Airport

Pyd, the Spanish luxury perfumery and cosmetics company, has partnered with Avolta to launch a fragrance activation at Adolfo Suárez Madrid-Barajas Airport Terminal 4 Satellite. Running from 30 October until the end of January, the installation showcases the Kaos collection, including the new Kaos in Red and the original Kaos fragrance.

The activation features various gifts with purchase incentives for travelers. Customers purchasing a large-size fragrance or two smaller formats are eligible for a Kaos Vanity Case, while purchases of a 50ml fragrance include a 15ml Luxury Travel Vaporiser. In December, the space will be updated with the Merry Tous festive campaign to align with the holiday travel and gifting season.