Pyrum Innovations AG unveils new brand identity

Pyrum Innovations AG has unveiled a new brand identity, featuring a new logo, updated corporate design, and a redesigned website. The rebranding is intended to reflect the company’s technological and international evolution.

The new brand claim, ‘Rethink Resources’, highlights the company’s shift from being primarily a tire recycler to a technology firm focused on recovering valuable raw materials from waste. Using its proprietary thermolysis technology, Pyrum aims to return materials to the production cycle and support resource independence.

CEO Pascal Klein stated that the new identity is a logical step in the company’s development, designed to support international growth and the scaling of its technology.