PZPN enters 2026/2027 season with new sponsorship partners

The Polish Football Association (PZPN) is entering the 2026/2027 season with a restructured portfolio of commercial partners. While the federation has secured new sponsors, including Lidl, CarFree, Phinance, and Kuchnia Vikinga, it has lost several major partners.

Notable departures include InPost, Biedronka, TCL, and Staropolanka, while the previous agreement with Orlen has also expired. Adidas is set to join the partnership roster starting in 2027. Existing partners continuing their cooperation include Fakro, Tarczyński, STS, Nike (until the end of 2026), Tyskie, and Tymbark.

Industry experts suggest these changes reflect a natural evolution of the federation's partner portfolio. While recent sporting challenges and fluctuations in brand safety may impact negotiating positions, the high viewership of national team matches continues to maintain the market value of the squad.