PZU acts as official insurer and sponsor for Pol'and'Rock Festival and Tour de Pologne

Polish insurer PZU confirmed its role as the official insurer and partner for the annual Pol'and'Rock Festival. Within the event’s dedicated PZU zone, attendees can experience virtual‑reality safety simulations, first‑aid drills, and free health consultations from dermatologists, dietitians and physiotherapists, aiming to raise awareness of personal safety and preventive care.

PZU also renewed its partnership with the 83rd edition of the Tour de Pologne UCI WorldTour, serving as the Official Insurer and sponsor of the Mountain Classification. The company will support the junior race Memoriał Mariana Więckowskiego, reinforcing its commitment to promoting cycling, healthy lifestyles and safety for participants and spectators alike. Both initiatives underscore PZU’s ongoing investment in major Polish cultural and sporting events.

The sponsorships are part of PZU’s broader strategy to associate its brand with health, safety and active living, reaching hundreds of thousands of festival-goers and millions of cycling fans both domestically and via international broadcasts.