Qantas partners with Robert Irwin for global tourism campaign

Qantas has launched a global marketing campaign titled ‘Australia in the Sky’ featuring wildlife advocate Robert Irwin. The campaign, which is currently running across Asia, North America, and the United Kingdom, aims to promote Australian tourism and hospitality.

Central to the initiative is the promotion of Qantas Explorer fares. This program allows passengers booking international flights to Australia to access discounted economy and business class fares to more than 45 domestic destinations when booked on the same itinerary.

In addition to tourism promotion, Qantas has announced its support for the 2026 Steve Irwin Gala in Brisbane, an event that raises funds for global conservation efforts through the organization Wildlife Warriors.