QMS launches SHOP retail advertising network with Ford and MYOB

QMS has launched SHOP, a new retail out-of-home (OOH) digital advertising network in Australia. The network integrates over 1,300 digital screens by combining Metcash’s ‘LocalEyes’ network, which includes more than 860 screens across retailers such as IGA, Mitre 10, and Total Tools, with The Convenience Network’s 470 screens.

Initial launch partners include Ford, Cbus, MYOB, GWM, Pilpel, Health Partners, and Carbon Savers. The network is designed to generate more than 16 million monthly impressions and offers full-motion video, dynamic creative capabilities, and closed-loop sales attribution to track consumer conversions from home to store.

The SHOP network provides extensive geographic reach, with more than 70% of Australians living within three kilometres of a participating retailer and coverage extending to over 400 regional locations.