QNET announces new global leadership team to drive growth

QNET, a global lifestyle and wellness company operating via a direct-selling model, has announced a new global and regional leadership structure. The restructuring aims to modernize the business, expand its product portfolio, and integrate artificial intelligence to meet changing consumer expectations.

The new global leadership team includes Mattias Mildenborn as Chief Executive Officer, Elena Khoo as Chief Marketing Officer, Peter Luk as Chief Financial Officer, and Ben Bredenkamp as Group Chief Information Officer. The company also intends to strengthen its leadership presence across Africa as part of this transformation.

Kuna Senathirajah, Group Managing Director of QI Group, stated that the new team is intended to bring fresh perspectives and transformation capabilities to help the company understand the expectations of the next generation and support its Independent Distributors.