Qoo10 announces 100 billion yen investment at Seller Conference 2026

eBay Japan held the ‘Qoo10 Seller Conference 2026’ in Tokyo, bringing together approximately 900 sellers and partners from various categories including beauty, fashion, food, and digital goods.

During the event, Qoo10 Representative Koo Ja Hyun announced a goal to become the number one platform driving youth consumption, aiming for a total transaction value of 500 billion yen within three years. The company noted that its membership has exceeded 30 million, with K-Beauty annual transaction volume reaching 150 billion yen.

To support domestic brand growth, Qoo10 plans to invest over 100 billion yen over the next three years. Additionally, the company announced new AI-driven strategies, including the sequential rollout of an ‘AI Purchase Assistant’ and ‘AI Product Reports’ to enhance the user experience.