QREATION to produce Yoshinoya vertical short-form comedy series

QREATION has been appointed to plan and produce a new vertical short-form home comedy series titled ‘The Four Sisters of the Yoshino Family’ for the restaurant chain Yoshinoya.

The series features a cast including Kazuya Kojima (from the comedy duo Unjash), Michaela Wako Sato, Sakura, Osaki, and Risa Masuda. The narrative follows the daily lives of a father and his four daughters with distinct personalities, using humor and heartwarming family interactions to connect with viewers.

Unlike traditional advertising campaigns, this initiative aims to build a continuous relationship with consumers through storytelling. The brand, Yoshinoya, will be integrated naturally into the characters' daily routines, such as family meals and takeout scenarios, to increase brand familiarity and consumer interest.