Querétaro authorities and Heineken launch alcohol prevention campaign

The Querétaro Secretariat of Youth (SEJUVE), the Gallos Blancos football club, and Heineken have formalized an alliance to promote responsible alcohol consumption and prevention efforts among youth and sports fans.

The initiative includes educational talks led by specialists across all 18 municipalities in Querétaro. The program aims to involve both young people and parents, providing families with tools to reinforce prevention messages within the home.

Additional actions include training for coaches, youth talent developers, players, and administrative staff at Gallos Blancos. The strategy also involves continuous training for stadium vendors to promote intelligent consumption during matches, alongside awareness activations during home games.