QVC Italia launches Shopping4good to fund cancer research

QVC Italia has launched its annual Shopping4good initiative for the month of October, focusing on female wellness and cancer prevention. The campaign aims to raise awareness and funds for medical research.

All proceeds from the initiative will be donated to the Fondazione Umberto Veronesi ETS, a partner of QVC Italia for over ten years. This collaboration has previously funded 30 research grants dedicated to developing new treatments for female cancers. The current campaign, titled ‘Nessuna affronta il tumore da sola. Nemmeno la ricerca. Sostienila.’, emphasizes the importance of solidarity and support for both patients and scientific research.

In Italy, more than 55,000 women face breast cancer annually. The initiative encourages participation through the purchase of selected products on the QVC website, with the campaign running until November 30.