QVC Japan implements ZETA VOICE to enhance e-commerce customer experience

ZETA Inc. has announced the implementation of ‘ZETA VOICE’, a review, word-of-mouth, and Q&A engine, on the official QVC Japan e-commerce site, QVC.jp. This addition is part of the ‘ZETA CX Series’, a suite of generative AI solutions designed to enhance customer experience (CX).

The new functionality allows users to access authentic user feedback, including product ratings and specific usage details, directly on product pages. A new Q&A feature enables customers to ask questions regarding size, functionality, and usage, with answers provided by both QVC and other users. This aims to reduce the gap between product images and actual items.

Furthermore, ‘ZETA VOICE’ integrates with the existing ‘ZETA SEARCH’ engine. This integration allows customers to filter and sort product lists based on review criteria, such as high ratings or the number of reviews, facilitating a more seamless and informed shopping process.