Raaga Professional honors Kumartuli artisans ahead of Durga Puja

Raaga Professional, a brand under FMCG company CavinKare, has launched a brand film titled ‘Ma’er Shaaj, Ebar Raagar Shaaj’ to honor the artisans of Kumartuli ahead of the Durga Puja festival.

The initiative aims to highlight the craftsmanship and generational knowledge of the artisans who create the idols for the festival. The film explores the months of preparation and the discipline required to bring the deities to life, focusing on the people behind the cultural legacy of Bengal.

Ashrit Pattanaik, Business Head of Raaga Professional, stated that the initiative serves as a tribute to the extraordinary skill and tradition preserved by these artisans.