Rachel Dratch debuts Spice Girls character in Dunkin’ campaign

Comedian Rachel Dratch has debuted a new character, ‘Pumpkin Spice’, as the fictional sixth member of the Spice Girls in a promotional campaign for Dunkin’. The character was introduced in a commercial featuring Emma Bunton and Geri Halliwell, celebrating the return of seasonal fall drinks.

The campaign extended to the MTV Video Music Awards on September 27, where Dratch and Bunton appeared. The event included a sketch involving Dratch’s character on a mission to obtain a Dunkin’ Pumpkin Spice Latte, featuring humorous elements such as ‘90s-style magazines depicting the character on the covers.