Radio Burgenland launches new regional advertising campaign

Radio Burgenland has launched a new out-of-home and social media campaign to highlight recent updates to its programming. The station has introduced a fresh moderation team consisting of both established voices and new talent, alongside an updated selection of music including 1970s disco, 1980s hits, soft rock, and Austropop.

ORF Landesdirektor Werner Herics and Radio Burgenland Program Chief Ursula Hofmeister presented the campaign in Gols and Neusiedl am See. The initiative, themed ‘Wers kennt, liebts’, aims to encourage listeners to rediscover the station by emphasizing its modernized content and identity as a regional companion.