Radio Deejay's Beach Like a Deejay 2026 Tour Draws 300,000 Attendees

The second edition of the free "Beach Like a Deejay" summer tour, organised by Radio Deejay, ran from June to July 2026 across four Italian coastal cities—Jesolo, Viareggio, Alghero and Barletta. Certified monitoring by The Value Hub recorded approximately 300,000 total participants, with each venue offering a mix of fitness classes, beach‑volley, beach‑tennis, bocce, ping‑pong, electric SUP, water‑board and aqua‑scooter activities.

Evening programming featured live concerts by prominent Italian acts such as The Kolors, Anna, Francesco Gabbani, Noemi, Malika Ayane, Gaia and Fred De Palma, supported by DJ sets from Albertino, Get Far Fargetta and Walter Pizzulli. In Alghero, a week of national radio live broadcasts—"Deejay Chiama Italia"—was hosted by Linus, Nicola Savino and Matteo Curti, reaching millions of listeners. Digital promotion generated 26 million views across Radio Deejay’s Instagram, Facebook and TikTok channels, amplifying the tour’s visibility for the host municipalities.