Radisson Blu to open first Serbian hotel in Novi Sad

Radisson Hotel Group has announced the expansion of its brand into Serbia with the planned opening of the Radisson Blu Hotel Novi Sad, Novella, in the fourth quarter of 2027. This marks the first time the Radisson Blu brand will be present in the country.

The hotel will be part of the Novella Business Center, a multifunctional complex integrating hospitality, office spaces, and business services. The facility is expected to feature 90 rooms and suites, alongside amenities such as a spa, pool, fitness center, and various dining options including a lobby bar and specialized restaurants.

For business and social events, the complex will provide a 472 square meter multifunctional hall and a 101 square meter banquet hall. David Jenkins, Vice President of Business Development for Eastern Europe at Radisson Hotel Group, stated that the partnership aims to expand the group's presence in Southeast Europe by entering the Novi Sad market and meeting the needs of business travelers and tourists.