Radisson Hotel Group launches ChatGPT search tool with Accenture

Radisson Hotel Group has launched a new hotel search application within ChatGPT, developed in collaboration with Accenture. By enabling the ‘@RadissonHotels’ function, users can input specific travel requests—such as planning a family weekend in Amsterdam or finding a hotel near the Eiffel Tower with specific amenities—and receive tailored recommendations.

The application searches through more than 1,000 properties across more than 100 countries. It provides real-time information regarding availability, pricing, location, and facilities, including map displays. Once a selection is made, users are directed to the group’s website to complete the booking process.

This initiative, supported by the partnership between Accenture and OpenAI, integrates directly with Radisson’s existing systems to ensure data accuracy. Future planned enhancements include increased personalization, integration with loyalty programs, in-chat booking capabilities, and AI concierge services.