Rado opens first Australian boutique in Melbourne

Rado has officially opened its first brand-operated boutique in Australia, located at 298 Collins Street in Melbourne. The store is the first globally to feature the brand’s new immersion-led retail concept, designed to allow customers to engage more closely with the materials and designs of the collections.

The boutique is housed in a historic building with a heritage façade and features a contemporary interior. To mark the opening, Rado introduced a boutique-exclusive DiaStar Original Skeleton. This limited edition model, of which only 555 pieces are available, features a PVD gold bezel over Ceramos and a vivid green dial, serving as a tribute to the brand’s new Australian location.