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[BUSINESS] · Poland · 11 sources

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Rafał Brzoska attacks Meta leadership over deepfake scams

InPost founder Rafał Brzoska has launched a public attack against Meta, accusing the corporation of failing to prevent fraudulent advertisements that use AI-generated deepfakes of his and other public figures. Brzoska expressed outrage on social media, sharing a fabricated image of himself in handcuffs to highlight the severity of the misinformation. He specifically criticized Meta's Polish leadership, naming Robert Bednarski, Jakub Turowski, Tomasz Parfjanowicz, and Ewa Tumanow, suggesting they should seek new employment for their perceived complicity in allowing criminal activity on the platforms.

Polish Deputy Prime Minister Krzysztof Gawkowski supported the call for accountability, stating that Meta is “not above the law” and possesses the technology to stop such scams. This conflict follows a legal victory for Brzoska in a spring 2026 court case, where a Polish court ruled that Meta is responsible for the fraudulent content hosted on its platforms.

Reports indicate that the issue of fraudulent advertising is widespread; internal Meta documents cited by Reuters suggest that approximately 10 percent of the company's 2024 revenue may have originated from scams, illegal gambling, and prohibited goods.

Entities

InPost · Krzysztof Gawkowski · Meta · Omenaa Mensah · Rafał Brzoska · Reuters

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