Rag & Bone opens first standalone flagship store in Paris

New York-based fashion label Rag & Bone has opened its first freestanding flagship store in Paris, located in the Le Marais district on Rue Vieille du Temple. This opening marks a significant step in the brand’s broader European expansion strategy following its 2024 acquisition by Guess Inc. and WHP Global.

Brand president Valentina Lucaj stated that the Paris location is intended to be the first of at least two stores in the French capital. The company is also targeting a new standalone store in London by mid-2027, plans to convert an upcoming pop-up at Galeries Lafayette into a permanent space, and is exploring further expansion into Italy and Spain.

The expansion focuses on reinforcing the brand’s existing identity, centered on denim, British tailoring, and high-quality everyday pieces, rather than a complete brand reinvention. To support this growth, the company has hired additional talent for its design teams across multiple categories.