Rai launches season 11 of 'Il Paradiso delle Signore' with new cast

The Italian soap 'Il Paradiso delle Signore' returns for its eleventh season on Rai 1, premiering on 7 September at 16:10 on weekdays. The new series, set in Milan in 1967, will run for about 160 episodes.

The launch introduces fresh characters, including Lavinia Longhi and Ksenia Borzak playing mother and daughter, and newcomer Elisa, who arrives as chief saleswoman alongside her brother Valter, bringing a hidden secret to the store’s drama. Existing figures such as Roberto, Marta and Marcello continue to manage the department store, while plotlines weave around family rivalries, business maneuvers and personal intrigues.

Promotional material released by Aurora TV – Banijay Italia on Instagram outlines the full cast and hints at story arcs involving hidden secrets, new relationships, and the ongoing challenges of the historic Paradiso department store.